Poppi Ad Campaign
We were asked to create a three piece ad campaign that promoted a brand of our choosing. My partner and I chose the brand Poppi and designed ads meant to reach an audience looking for fun and healthy alternatives to soda. Our tagline was "Probiotics don't have to be boring." in order to drive home the idea that Poppi is a brand focused on wellness while also not skimping on flavor. We chose to make two ads that could be used as a poster or social media campaign, an end cap, and a train ad that would be featured on a place like the CTA.
Espresso Gum
To encourage my creativity in advertising, I was given a unique company called Espresso Gum to design two ads for. The imaginary company produced gum that was designed to not only taste like coffee but also give the user a kick of caffiene when they most needed it. I decided to design a new logo and a potential packaging mockup for the company as well as the two ads. The idea of the campaign was to promote this new company to busy students and business men/women. I wanted to showcase the idea that the gum would give them a burst of energy on days where they didn't have time to stop for coffee.
Espresso Gum Logo Design
Espresso Gum Packaging Design
Print Ad #1
Print Ad #2
Dr. Praeger's Ad Campaign
In one of my advertising classes, we were assigned groups and told to create an ad campaign for a brand. My group chose Dr. Praeger's and, after extensive research into our brand and target customer, we developed the tagline "Healthy made fast". From there we created three ads that could be promoted by the brand. One of the ads was a poster pop up that could be presented in a mall or grocery store. To see the full project, I have included a link to the presentation deck pdf here.
In order to expand on this, I was asked to look into a different way to approach this campaign. I decided to focus on Dr Praeger's versatility with their foods. While the first campaign focused on having them as just burgers, I wanted to showcase that they didn't just have to be burgers. After developing a creative brief, I created a rough mock up social media ad to showcase how the campaign would stress versatility.
