Team Cherry Rebrand
I chose to do a mock rebrand of the video game company Team Cherry. This included creating a new color pallette and style along with redesigning the logo, promotional materials, merchandise, and website. With this rebrand, I wanted to convey the vibrancy of their games and art to make their personality as a brand pop. To see the full project, I have included a link to the PDF brand deck here.
DePaul Dance Company Rebrand
As Graphic Designer for my dance company, I was ask to do a rebrand for the company. This included creating a new color palette, logo, and brand identity. I wanted a gentle color palette that was welcoming but a style that conveyed the excitement a joy of dance. I also wanted the designs to have a lighthearted appearance to visually communicate the laid-back, fun atmosphere of the company. This brand identity was then used for promotional content such as social media posts and flyers, company announcments such as new exec board members, and merch items like stickers and sweatshirts.
Book of Marks
As an exercise in branding, I chose several different companies and recreated their logos. I strived to create several different styles of logos and include a wide variety in my final book. I have included the full Book of Marks along with my process here.